Running a Google Ads or Bing Ads campaign without knowing your potential return on investment (ROI) can be risky. Many businesses waste money on ads because they don’t track key metrics like cost per click (CPC), conversion rates, and close rates before launching a campaign.
Our PPC ROI Estimator helps you:
✅ See if your keywords are profitable before spending money.
✅ Estimate your return on ad spend (ROAS) and avoid wasted budget.
✅ Identify the best high-ROI keywords to focus on.
✅ Improve decision-making—adjust your strategy based on data, not guesswork.
How to Use the PPC ROI Estimator?
Step 1: Enter Your Keywords
Start by typing in the keywords you want to target with your ads. These are the words people search for when looking for your business.
Step 2: Add Search Volume & Cost Per Click (CPC)
- Search Volume – How many times your keyword is searched each month. You can find this in Google Keyword Planner.
- Average CPC (Cost Per Click) – How much you’ll pay each time someone clicks your ad.
Step 3: Set Your Click-Through Rate (CTR)
- CTR is the percentage of people who click your ad after seeing it.
- The industry average is 3%, but it varies.
- Find your industry’s average CTR here. Note these update every year.
Step 4: Add Your Website Conversion Rate
- Conversion Rate = The percentage of visitors who take action (fill out a form, buy something, etc.).
- If you don’t know yours, check Google Analytics or use an industry average.
- See average conversion rates here. Note these update every year.
Step 5: Enter Your Close Rate & Customer Value
- Close Rate (%) – The percentage of leads that turn into paying customers.
- Contract Value ($) – The average amount a new customer spends.
Step 6: Check Your ROI
- Over 100% ROI = You’re making more money than you’re spending.
- Under 100% ROI = You’re losing money on ads.
💡 Pro Tip: Focus on High-ROI Keywords
If a keyword isn’t profitable, try:
✅ Improving your website conversion rate
✅ Tweaking your ad copy & targeting
✅ Refining your sales process
Need Help?
PPC success isn’t just about running ads—it’s about making every dollar count.