Yuda Ben Menachem
Growth Marketer | Paid Media & Strategy | Demand Gen
Certified Paid Media Specialist with over 7 years of B2B tech experience. Demonstrated success in crafting and executing multi-channel strategies to drive business growth, optimize conversions, and achieve impressive ROI.
Licenses & Certifications
Experience
Group Purchasing - Paid Media
- Increased qualified leads by 35% within Q1 2023 through targeted ABM campaigns on Google.
- Optimized SEM & PPC strategies, resulting in a 20% reduction in cost per acquisition and a 15% boost in ROI.
- Developed and implemented a data-driven GTM strategy, leading to a 28% improvement in conversion rates for new GPO initiatives.
Healthcare Marketing - SR SEM Manager
- Managed 125+ mid-market accounts with an average ARR of $4M, exceeding client satisfaction targets by 90%.
- Delivered a 25% average increase in year-over-year revenue for managed healthcare clients through effective SEM strategies.
- Successfully onboarded and trained a new DMS team member, resulting in a 15% reduction in campaign optimization turnaround time.
Digital Marketing Consultant
- Generated a 40% increase in sales rates for e-commerce clients through data-driven product placement and remarketing campaigns.
- Improved online reputation scores by an average of 18% for real estate clients through targeted social media engagement and review management.
- Reduced cost per acquisition by 32% for general home repair clients by optimizing SEO and SEM landing page conversions.
Insurance Marketing - SR SEM
- Spearheaded Melon Local's launch, propelling a 40% client base surge within the first year by implementing robust SEO and SEM strategies.
- Revolutionized the company's paid search framework, slashing client cost per lead for insurance campaigns by an average of 15%.
Franchise Marketing - SR SEM
- Increased franchise leads by 25% for clients through targeted Google Ads campaigns focused on local search intent.
- Developed and implemented a data-driven SEO strategy for a national franchise chain, resulting in a 15% increase in organic website traffic within 6 months.
- Reduced cost per acquisition (CPA) by 30% for a home improvement franchise client through effective keyword research and campaign optimization.
b2c/b2b Agency - SR SEM
- Developed and implemented a growth hacking strategy for Tag Media Group, resulting in a 50% increase in organic website traffic within 6 months.
- Successfully crafted SEM campaigns for 45+ SMB clients, achieving an average return on ad spend (ROAS) of 3x.
- Presented data-driven insights to clients, leading to a 20% increase in average campaign budgets based on proven ROI.
B2C Ad Tech - SEM
- Pioneered the development of AI-powered automation features, reducing client campaign management time by 40%.
- Increased hard conversions by 35% for for service-based clients through innovative conversion optimization tactics.
- Achieved Google Partner status within 8 months, demonstrating proficiency in paid media campaign management.
Group Purchasing - Paid Media
- Increased qualified leads by 35% within Q1 2023 through targeted ABM campaigns on Google.
- Optimized SEM & PPC strategies, resulting in a 20% reduction in cost per acquisition and a 15% boost in ROI.
- Developed and implemented a data-driven GTM strategy, leading to a 28% improvement in conversion rates for new GPO initiatives.
Healthcare Marketing - SR SEM Manager
- Managed 125+ mid-market accounts with an average ARR of $4M, exceeding client satisfaction targets by 90%.
- Delivered a 25% average increase in year-over-year revenue for managed healthcare clients through effective SEM strategies.
- Successfully onboarded and trained a new DMS team member, resulting in a 15% reduction in campaign optimization turnaround time.
Digital Marketing Consultant
- Generated a 40% increase in sales rates for e-commerce clients through data-driven product placement and remarketing campaigns.
- Improved online reputation scores by an average of 18% for real estate clients through targeted social media engagement and review management.
- Reduced cost per acquisition by 32% for general home repair clients by optimizing SEO and SEM landing page conversions.
Insurance Marketing - SR SEM
- Spearheaded Melon Local's launch, propelling a 40% client base surge within the first year by implementing robust SEO and SEM strategies.
- Revolutionized the company's paid search framework, slashing client cost per lead for insurance campaigns by an average of 15%.
Franchise Marketing - SR SEM
- Increased franchise leads by 25% for clients through targeted Google Ads campaigns focused on local search intent.
- Developed and implemented a data-driven SEO strategy for a national franchise chain, resulting in a 15% increase in organic website traffic within 6 months.
- Reduced cost per acquisition (CPA) by 30% for a home improvement franchise client through effective keyword research and campaign optimization.
b2c/b2b Agency - SR SEM
- Developed and implemented a growth hacking strategy for Tag Media Group, resulting in a 50% increase in organic website traffic within 6 months.
- Successfully crafted SEM campaigns for 45+ SMB clients, achieving an average return on ad spend (ROAS) of 3x.
- Presented data-driven insights to clients, leading to a 20% increase in average campaign budgets based on proven ROI.
B2C Ad Tech - PPC
- Pioneered the development of AI-powered automation features, reducing client campaign management time by 40%.
- Increased hard conversions by 35% for for service-based clients through innovative conversion optimization tactics.
- Achieved Google Partner status within 8 months, demonstrating proficiency in paid media campaign management.
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