Case Study: Senior Care Franchise
Senior Care • Project Length: Ongoing ($150K Account)
38% CPL Reduction
Advertising costs were cut dramatically, cost per lead dropped from $197 → $122, giving the franchise more breathing room to scale campaigns without overspending.
Higher Lead Quality
Instead of random inquiries, the campaigns started attracting franchise-ready buyers. This shift meant sales teams spent less time chasing unqualified leads and more time closing deals.
Accurate ROI Reporting
Executives finally had clear, trustworthy tracking for calls, forms, and chats. With reporting they could believe in, leadership gained full confidence in campaign performance.
⚠️The Problem
A senior care franchise was overspending on ads, attracting the wrong audience, and had broken tracking. Executives had no confidence in ROI, putting a $150K account at risk.
What I Did
Strategic Actions
Shifted targeting toward franchise-ready prospects and rebuilt reporting frameworks executives could trust. Designed a full-funnel approach combining search + remarketing to recapture interest.
Hands-On Fixes
Audited Google Ads, paused underperformers (“senior care business”), removed wasteful placements (cnn.com), and added high-value franchise keywords from Search Console. Rebuilt GA4 + Tag Manager events for calls, forms, and chats. Fixed Facebook pixel issues and layered remarketing across search + display.
The Results
The turnaround in performance was immediate and measurable. Lead costs dropped by 38%, falling from $197 → $122 per lead, which gave the franchise far more efficiency in how their marketing dollars were spent. Beyond just saving money, the quality of leads improved dramatically, instead of wasting time with unqualified inquiries, the campaigns began producing genuine franchise-ready buyers who were much closer to making an investment decision.
🟦 Why It Matters
This case shows that fixing wasted ad spend and restoring trust in ROI can completely transform client confidence. For franchise agencies, success isn’t just about generating a steady flow of leads, it’s about proving the value of those leads in a way that keeps major accounts invested for the long term. In this case, a $150K+ client who was ready to leave became a client who doubled down, because leadership could finally see the numbers clearly and believe in them.
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