Orthodontist Google Ads Template: Structured Campaign Setup
Running Google Ads for orthodontic practices is competitive. Patients don’t just search for “orthodontist near me” — they search for specific treatments like Invisalign, braces for kids, or retainers after braces.
Many practices lose money by combining all of these into one broad campaign. The result? High costs, poor ad relevance, and fewer patient leads.
That’s why we created an Orthodontist Google Ads Template — a structured campaign setup that organizes your ads by service type. This ensures patients searching for Invisalign see Invisalign ads, while families searching for kids’ braces land on the right page.
The Orthodontist Campaign Template
We recommend naming campaigns in the format: [Service] – Search. This keeps accounts organized and simplifies optimization.
| Campaign Name | Example Ad Groups | Example Keywords |
|---|---|---|
| Braces – Search | Traditional Braces, Clear Braces | “traditional braces cost,” “clear braces near me” |
| Invisalign – Search | Invisalign Teen, Invisalign Adult | “Invisalign for teens,” “Invisalign for adults” |
| Retainers – Search | Hawley Retainers, Clear Retainers | “Hawley retainer orthodontist,” “clear retainers near me” |
| Early Orthodontics – Search | Phase 1 Treatment, Kids Braces | “early orthodontic treatment,” “braces for kids near me” |
| Orthognathic Surgery – Search | Jaw Surgery, Bite Correction | “orthognathic surgery specialist,” “bite correction surgery” |
Example Ad Template
Headline 1: Expert Orthodontists Near You
Headline 2: Specialized [Service] Care
Headline 3: Schedule Your Consultation Today
Description 1: Straighten your smile with [service]. Advanced care & flexible options.
Description 2: Trusted orthodontists. Most insurance accepted. Convenient location near you.
Final URL: yourclinic.com/[service]
To-Do List Before Launch
When applying this template to your campaigns:
- Update Final URLs → Link ads to the correct service pages (e.g., /invisalign, /kids-braces).
- Set Geo Targeting → Focus radius targeting (10–20 miles around your practice).
- Budgets & Bidding → Start with $50–$100/day for high-demand services like Invisalign.
- Conversion Tracking → Track phone calls, form submissions, and consultation bookings.
- Refine Ad Copy → Add your city name for local relevance (e.g., “Invisalign Specialist in Dallas”).
- Add Negative Keywords → Exclude irrelevant terms like “jobs,” “DIY,” or “training.”
Why This Template Helps
Patients search for orthodontic care by treatment type — not just “orthodontist.” By structuring campaigns around braces, Invisalign, retainers, and early orthodontics, you’ll:
- Improve ad relevance and Quality Score.
- Reduce wasted clicks from broad matches.
- Direct patients to the right landing page for faster conversions.
Two Ways We Can Support You
Instead of managing this setup alone, we offer two simple options:
✅ Free Consultation
We’ll review your current approach and show how this campaign structure could improve performance.
✅ Google Ads Audit – $499
Already running campaigns? We’ll compare your account against this template, highlight wasted spend, and provide a step-by-step roadmap.
Many orthodontic practices waste $1.5K–$3K per month on poor campaign setup. Our audit shows you where.
Final Thoughts
If your campaigns aren’t segmented by treatment — like Braces – Search or Invisalign – Search — you’re likely overspending and missing leads.
This Orthodontist Google Ads Template gives you a clear framework to organize campaigns, lower costs, and capture more patients.
👉 Contact Us Today for a Free Consultation or Request a $499 Audit