Google Ads Campaign Setup for General Contractors
Getting steady work as a general contractor isn’t easy. Referrals and word of mouth help, but they don’t fill the calendar every week. Google Ads can change that — if you set them up right.
The problem? Most contractors waste money because they run one big ad campaign and don’t track their calls or jobs. Let’s fix that.
Best Campaign Setup
Instead of one messy campaign, break your ads into groups by the type of job you want most. Add one Performance Max (PMax) campaign to cover Google’s other networks like YouTube, Maps, and Gmail.
| Campaign | Example Keywords | Why It Helps |
|---|---|---|
| Kitchen Remodel | “kitchen remodel contractor,” “kitchen renovation near me” | High-value jobs. |
| Bathroom Remodel | “bathroom remodel contractor,” “bathroom renovation” | Steady demand. |
| Home Additions | “home addition contractor,” “room addition builder” | Larger, higher-budget projects. |
| Roofing | “roof repair near me,” “roof replacement contractor” | Urgent, fast-moving leads. |
| Emergency Services | “fire damage repair,” “water damage contractor” | Insurance jobs, high intent. |
| Performance Max | Uses your site + assets (no manual keywords) | Expands reach into Maps, YouTube, Gmail. |
Track Every Lead
Running ads without tracking is like building without a measuring tape — you’ll get it wrong.
- Call Tracking (Essential): Use CallRail to see which campaigns make the phone ring. Every ad call should be tracked.
- CRM (HubSpot, ServiceTitan): Log every call, form, or chat so no lead is lost.
Pro Tip: Lead Scoring
Not every lead is equal. A $50,000 home addition is worth more than a $500 repair. That’s why you need lead scoring.
What is lead scoring?
Lead scoring is a system inside your CRM that gives points to leads based on their value.
👉 Example scoring system:
- Mentions “addition” or “remodel” = +20 points
- Budget $20k+ = +50 points
- Urgent timeline = +10 points
This way, you:
- Call big jobs first.
- Assign subs based on upcoming work.
- Know which campaigns bring the highest-value jobs.
Save Money With Negatives
Add negative keywords to block bad clicks:
- jobs / careers
- DIY / how to
- training / school
- cheap / free
- low income housing
Settings to Use
- Bidding: Start with Maximize Conversions if tracking is on. If not, Manual CPC.
- Geo Targeting: Focus on a 15–25 mile radius around your office.
- Ad Schedule: Run ads during business hours and early evenings.
Extensions That Matter
Extensions make your ad bigger and more professional:
- Call Extension: Connect ads directly to your CallRail number.
- Location Extension: Show your office with Google Business Profile.
- Sitelinks: Add links like Request a Quote, Our Work, Financing, Reviews.
- Structured Snippets: Highlight Remodeling, Additions, Roofing, Painting.
Why This Helps
- Saves Money: No more paying for useless clicks.
- Better Jobs: Focus your ads on kitchens, additions, and roofing.
- Clear Tracking: CallRail + CRM shows which ads bring real leads.
- Smarter Workload: Lead scoring helps you chase big jobs first and plan subs.
- Professional Look: Extensions make your ads stand out and build trust.
👉 Pair this with Local SEO Services to also capture free leads from Google Maps and organic search.
Next Step
If you’re a contractor who wants steady, high-quality jobs without wasting money:
- Free Consultation → Quick review of your ads.
- Google Ads Audit – $499 → Full review of your campaigns, tracking, and lead system.
Contact Us today to get started.