Target the Right Accounts & Generate High-Value B2B Leads
Struggling to connect with the right businesses and nurture them through long buying cycles? At Dash ROI, we understand the unique challenges of B2B marketing, especially for complex products or services with extended decision-making processes. We don’t use a one-size-fits-all approach. Our targeted campaigns are designed to reach decision-makers and drive real results, even for accounts that aren’t suited for traditional marketing campaigns. See how we helped a janitorial supply company and an edi saas company.
Table of Contents
Here's how we help B2B businesses thrive:
Unlike traditional agencies, we offer a comprehensive suite of B2B marketing services, all under one roof. Our team of experts specializes in:
Website that wins
- Website Design & Development: We design user-friendly, mobile-responsive websites that showcase your expertise and inspire trust with potential clients.
- Conversion Rate Optimization (CRO): Optimize your website to maximize conversions and turn website visitors into qualified leads.
Attract High-Value Leads with SEO & Paid Media
- Search Engine Optimization (SEO): Increase your website’s visibility in search engine results for relevant keywords, attracting qualified leads organically. Our SEO experts will conduct in-depth keyword research, optimize your website content and technical structure, and build high-quality backlinks to establish your authority.
- Pay-Per-Click (PPC) Advertising: Launch targeted advertising campaigns on platforms like Google Ads and LinkedIn Ads to reach high-value decision-makers. We’ll create compelling ad copy, target the right audience, and optimize campaigns for maximum return on ad spend (ROAS).
- Account-Based Marketing (ABM): Develop personalized marketing campaigns focused on high-value accounts that have the greatest potential to become long-term clients.
- Top Blogging Topics & ICP Creation: Our content marketing specialists will research and develop blog posts, white papers, and other content that address the specific challenges and interests of your ideal customer profile (ICP).
Analytics & Conversion Tracking
- Implement conversion tracking tools: Track key website actions like form submissions, downloads, and phone calls to understand user behavior and identify conversion opportunities.
- Leverage website analytics: Utilize platforms like Google Analytics to gain in-depth insights into your website traffic, user demographics, and content performance.
- Optimize campaigns based on data: We analyze data from various sources to identify what’s working and what’s not, allowing us to continuously refine your marketing campaigns for maximum impact.
Identify, Nurture, and Close Deals with Precision
- Lead Scoring & IP Intelligence Tools: Qualify leads based on their online behavior and firmography to prioritize your sales efforts. IP intelligence tools help you identify potential leads from visiting companies, allowing for targeted outreach.
- CRM & Pipeline Creation: Implement a robust Customer Relationship Management (CRM) system to track leads, manage interactions, and nurture them through the sales funnel. We can also help you create a defined sales pipeline to visualize your progress towards closing deals.
B2B Expertise Across Industries
• Technology (software, hardware, IT services, etc.) • Manufacturing (industrial equipment, materials, logistics) • Finance (investment, lending, fintech) • Professional Services (marketing, consulting, accounting, legal) • Healthcare (medical devices, pharmaceuticals, healthcare IT) • And more! (education, retail, energy, real estate)
Measurable Results & Transparent Reporting
We understand the importance of tracking your marketing success. We provide regular reports detailing website traffic, lead generation, SEO ranking improvements, and (if applicable) PPC campaign performance, allowing you to see the tangible impact of our marketing efforts on your home improvement business.
Don't gamble on marketing tactics that don't deliver results. Let Dash ROI show you the power of targeted B2B marketing.
Contact us today for a free consultation and see how we can help you generate high-quality leads, close more deals, and achieve your business goals!