Case Study: Coffee Franchise
Industry: Coffee & Beverage • Project Length: Ongoing Expansion Campaign
Lead Flow Doubled on Social
Through optimized targeting and remarketing, social channels began delivering twice as many qualified inquiries as before.
Conversions Up 74% on Search
By focusing on franchise-specific demand, search campaigns saw a 74% lift in conversions, turning search into a predictable growth driver.
CPL Dropped 27% (from $170 → $124)
More leads at lower cost, ad dollars stretched further while lead quality improved, creating a scalable model for expansion.
⚠️The Problem
A coffee franchise was eager to expand but wasn’t generating enough franchise inquiries. Campaigns were too broad, budgets were underspent, and social ads consistently underperformed, leaving growth targets out of reach.
What I Did
Strategic Actions
Focused campaigns on franchise-specific search demand while expanding social reach with lookalike audiences and remarketing sequences.
Hands-On Fixes
Corrected Facebook pixel firing errors.
Optimized bidding strategies in Google Ads.
Scaled ad spend into high-performing audiences.
Introduced YouTube video remarketing to re-engage site visitors and keep the brand top-of-mind.
The Results
The results were immediate and powerful. Lead flow on social media doubled, providing the brand with a fresh pipeline of prospects. On search, conversions jumped by 74%, proving that focusing on franchise-ready intent could drive predictable growth. At the same time, cost efficiency improved, with CPL dropping by 27% (from $170 → $124). This meant the franchise was not only generating more leads, but doing it at a significantly lower cost.
🟦 Why It Matters
This campaign didn’t just improve the numbers, it gave the coffee franchise confidence to scale. With social channels driving steady lead flow, search conversions climbing, and CPL under control, leadership hit their recruitment targets and reinvested without hesitation. For franchises in growth mode, the lesson is clear: when campaigns are tightly focused, every dollar works harder, trust in marketing grows, and expansion becomes achievable.
If you’re ready to protect your marketing investment and unlock sustainable growth, let’s connect
